Product Messaging & Sales Page Copywriting – ConversionXL

This course include:

• Class 1: How to “Tear Down” Your Own Page Copy
• Class 2: How to Hunt and Gather Messages Online
• Class 3: How to Pull Powerful Messages out of Your Customers
• Class 4: How to Home in on Your Best Value Proposition
• Class 5: How to Add Structure & Flow to Your Messages
• Class 6: Writing the First Draft
• Class 7: How to “Punch Up” Your Copy
• Class 8: Formatting Your Copy & Laying Out Your Page
• Class 9 BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow

Snack-sized video lessons:

1. Dispelling Toxic Copywriting Myths
2. How Many Conversion Goals Should Your Page Have?
3. Applying the Conversion Formula to Copy
4. What is Customer “Motivation,” Really?
5. What Makes for a Great Value Proposition?
6. The Customer Awareness Spectrum
7. Embracing a Copy-First Approach
8. The Importance of a Persuasive/Narrative Flow
9. “Punch-Up” Tricks to Improve Your Copy
10. Anatomy of an Irresistible Call-to-Action