If you are interested in getting more customers, maximizing lifetime-customer-value (LTV) and scaling your business, then this may very well be the most important letter you will ever read!
The fact of the matter is Marketing is the ONLY highest-leverage activity in your business, where you can increase your results by 2x-10x in many cases, without spending any more money or time.
Marketing is the KEY money-maker in your business.
Most activities inside a business cost money, instead of making money. Of the things that do make money, marketing makes the most money… Plain and simple.
Here are some Marketing Examples from my businesses:
Crazy Egg: I’ve built the industry leading SaaS program that tracks and optimizes the User Experience of more than 2 Billion Visitors every-single-month, and serves clients ranging from Fortune 500 companies to local mom-and-pop shops.
KISSmetrics: I’ve raised about $17,000,000 dollars for KISSmetrics and grew the traffic from ZERO to 1 Million Visitors a month in the hyper competitive B2B space, which is rare.
Hello Bar: Reaches in excess of 350+ million people a month and it’s used by every major high trafficked blog in every industry imaginable!
Google: I was recently hired by Google to help get more customers for Google AdWords. I can’t give out the specifics but let’s just say, it’s going really, really well.
Quick Sprout: As a side, My Personal Blog – Quick Sprout. Reaches an extra million unique visitors a month. I am pretty sure I can do a lot better, if I tried there ?
I Can Has Cheezburger: I helped them grow and scale from a tech start-up to over 500,000,000 pageviews. (Yes, that’s 500 million pageviews.)
Timothy Sykes: Went from making $50,000 a month to an extra $1,200,000 a year in profit as a direct and documented result of working with me.
Press & Media: I’ve been featured on Forbes, Wall Street Journal, MSN, Huffington Post, Entrepreneur Magazine and countless others.
Stellar Repute: I have also worked with Thomson Reuters, Airbnb, Reebok, VMware, Gawker Media, Tech Crunch, Intuit and Inc Magazine. Just to name a few more.
Keynote Speaker: I’ve spoken at TEDx, Ad:tech, SMX Advanced, Web 2.0 Expo, Awesomeness Fest, Empower Network and Traffic & Conversion Summit. (This is excluding Fortune 500 speaking engagements.)
I am fortunate enough to regularly work with Fortune 500 brands AND 10-Figure businesses ($1+ billion dollar.)