It would be fair to say it’s a targeted course, those that want to replicate similar success as the 0-120k per week that Chris achieved. This is very similar to eCom Blueprint and lacks a lot of basic eCommerce knowledge and other platforms such as Google Ads, Google Shopping, Pinterest, SEO etc.
Module 1: A-To-Z Outline
The tag line for this module is, ‘going from zero to six figures’ and starts with an introduction into the course and how to setup your backend including choosing a domain name and buying this.
You then learn how to find a product before creating impulse ad copy, finding content online to use in your ads, creating professional product videos, adding text to your videos (impulse style) and then goes on to the basics such as setting up your Facebook page, optimizing your store for conversions and then launching your first ad.
I’ve summarized the videos above but they range in length from a few minutes to no more than 12 minutes. It’s a bit muddled in my opinion such as going back and forth between steps and the store setup and conversion optimization videos were quite limited, maybe there is updates coming in the future.
Other videos include, how to test new creatives, figuring out which interests to target when testing, calculating BER and why it’s important, when to kill or scale your adsets, getting your first $1,000 day through horizontal scaling, vertical scaling and how to stay profitable.
Module 2: Filling in The Gaps
This module seems to be a mish mash of videos hence the name of the module and includes random videos on a whole raft of topics and areas of drop shipping.
An example video here includes, ‘is drop shipping going to die soon?’ and another is ‘what it really takes?’ This is then proceeded by videos on further customization to your store such as adding logos, adding stripe payment processor, choosing color schemes for trust worthiness, apps to include on your store and pages you must have.
The module then goes on to show you various product research methods and how to find winning products. In the live webinar there was mention of the four research methods but we weren’t told what they are. After watching the course I can confirm they are:
- Aliexpress product research
- Alishark product research
- eCom Hunt product research
- Product + Shopify research
These aren’t ground breaking product research methods and I’ve watched other courses that have well over ten different ways to find winning products. However, Alishark is a new one for me and he did go into detail on how to use the platform (paid).
The last few videos include opening multiple ad accounts, when to file for an LLC (probably specific to your situation if you’re even from CA or USA) and how to deal with customer service and using his bulk fulfillment agent.
Again the videos seem to be in no real order and it’s pretty confusing.
Module 3: Case Study
Probably the section most people want to get access too and if you’re struggling to make money online with eCommerce you might be thinking, ‘great, a product I can steal and use myself.’ Just remember the thousands of people that will probably buy the course will all be thinking the same, it’s safe to say the product will be saturated.
The live webinar talked a big game about this case study but it included only 13 videos.
Most of these videos were basic too such as setting up the FB pixel, getting the logo/domain and creating the default pages. That left only 8 videos on actual case study results and testing.
THe videos followed including adding products to your store, designing the store layout, creating product descriptions and then finally creating your first FB ad. There’s a short video on finding FB interests to target and customer service.
The real juice is in the longest video, 52 minutes on scaling from $900 to $14,000 in one day.
There is an ongoing video archive of the days 2 to 5 which will be added this week.
I thought it was the full case study but appears to be a weekly introductory offer.
Module 4: Bonuses
Currently the bonuses I got access to in the course included:
- List of ePacket countries
- 21 x ROAS case study
- $1M in ad spend with 4 x ROAS case study
- Automatic comment moderation.
Nothing ground breaking but some nice bonuses to have access too.
Access To Agent Fulfillment
You get access to Chris King’s agent if you signup to the course, this works by adding their Shopify app on to your store and will automatically fulfill your orders. The one caveat which I picked up on from the live stream not mentioned on the sales page is that you must be doing 50 orders per day to get accepted. Take note when starting out you won’t be doing this volume unless you’re experienced.
The Royal Blueprint claims to be updated regularly by the eComm King and there is a coming soon section so you can see what’s in the pipeline for the next few weeks and months to come.
Your enrollment fee is a one time fee and includes future updates apparently.
The Royal Blueprint is a fairly simple course but does provide lots of value. I was expecting a lot more content given the rave reviews Chris King gave his course on the live stream and the case study section was pretty average if I’m honest.
I was expecting a fully fledged case study during signup, not a drip fed video series over the first week of the course. I would assume that following for 7 days would void your refund period too which was only 24 hours. Sneaky marketing there.
I’ve been asked by a few people why Chris likes to bag other guru’s on his live streams, maybe he thinks his courses are better than them or maybe he is making millions of dollars but if that was the case why would he need to launch a course?
If you’re contempt on buying into his brand then yes this is a good course but quite short and lacks a lot of videos I think a beginner would benefit from. There’s no mention of Instagram, Google Ads, Google Shopping, Bing, Pinterest, SEO, Snapchat, all lucrative ways to make money with eCommerce now.