Step 1 The Foundation: The Google Ads Essentials to bring in your first high-quality leads in less than 7?days
This is the meat and potatoes of the course. You?ll watch as I show you exactly what to do to set up a profitable Google Ads campaign from scratch?that lands you new leads in the first 7 days.
In these first 10 modules, you?ll discover?
- The #1 issue we see when auditing a new campaign. (And why it?s the fastest way to torch a pile of money with Google Ads).
- The complete guide to Ad Extensions: Discover how to make your Ads stand out from your competition by taking up more real estate on Google Search. I?ll teach you 5 extension types-including the 1 extension that drives the lion?s share of traffic for lead generation campaigns. It?s crazy that nobody uses it. Just by watching this video, you?ll smoke your competition.
- The bare minimum ad spend you must hit every day (no matter your business). Fail to meet this amount and your campaigns won?t get off the ground.
- How to get Google to do all the heavy lifting when it comes to bidding (while keeping them on a tight leash). This is one of my favorite parts of Google Ads that no one takes advantage of.
- The keyword research trick to create campaigns that always hit it out of the park. This is the #1 skill you must master to get leads knocking down your door.
- The 3 keywords that are like money in the bank for a lead generation campaign. (Two are obvious. The other is so subtle but screams ?take my money please?)
- Why I don?t use Excel or Google Sheets to build out my Ad Groups. In module 4, I?ll show you the 1 tool I use instead. The result: tighter campaigns with fewer mistakes. (I can?t believe this tool is free).
- Bad copy kills your ads. In Module 5, I?ll teach you the ?circle dot? secret to writing ad hooks that grab your prospects by the eyeballs.
- The most powerful conversion factor on a landing page courtesy of Mark Zuckerberg.
- The ?Clone? Method to set up a brand new ad campaign with 2 clicks.
- How to set up call tracking in Google Ads. Without setting up conversion tracking you?re flying blind. I?ll show you 4 ways to set it up. So you can eliminate wasted ad spend and scale up successful campaigns.
Step 2 Optimizations: Drop your cost per click through the floor
After the foundations of Google Ads, optimizations are the most important aspect of a lead generation campaign, because they?lower your ad spend costs.
By watching these 10 videos you?ll have a repeatable process to land leads at bargain prices. So you can scale your Google Ads campaigns to make as much money as you want.
- The easiest way to generate more leads while lowering your cost per click. It?s wild how many people leave money on the table by not using this technique.
- The rule of thumb to know when to pause a campaign immediately. If you don?t get this many leads per 10 clicks it means the keyword is a dud (and is burning through your ad budget).
- The quick checklist to diagnose why prospects are bouncing off your landing pages (and the 1 tool to send your conversions through the roof).
- The 3 ways to optimize for demographics. Knowing this puts you miles ahead of your competition.
- The ?1 box? technique to send additional leads to your business. It?s stupid-easy. And it gives you the extra edge over your competitors.
Step 3: Expert Strategies to grab MORE clicks than your competition
The last critical strategies let you play a different game than even your most advanced competitors.
In the final 3 modules you?ll discover:
- How to set up the essentials of a remarketing campaign in 11 minutes 29 seconds.
- Google?s free service is buggy at best. I?ll show you the only 3rd party call tracking tool I trust for our 100+ clients.
- How to set up a call only campaign. I get a lot of questions from experts how to set up these campaigns. In module 15 I?ll show you my process end to end.
Still there?s more?
Lifetime Access to New Content
I?m always testing new strategies and tactics to generate high-value leads for my clients.
When I find a winner, you?ll be the first to know.
Because not only do you have lifetime access to the current Google Ads Training Academy content. But also any new video tutorials I add to the course content.
Which means you?ll always be on the forefront of Google Ads experts who can land red hot leads ON DEMAND.